Entrepreneur of the Year Award: Fa Allure Honored in Canada

The fashion brand Fa Allure, founded by Fatima Thiam, was awarded the Entrepreneur of the Year Prize on November 27, 2025, by the Saint-Boniface Chamber of Commerce. This distinction recognizes not only the dynamism of the brand, but also francophone entrepreneurship and the promotion of cultural identities.

Born from a desire to revalorize African fashion, Fa Allure has established itself as a committed brand, carrying history, creativity, and pride. For its founder, creating a fashion house was a way to tell African stories differently and to offer women clothing that represents them with elegance and dignity.

This award also highlights the central role played by women in entrepreneurship: single mothers and talented artisans who, often working behind the scenes, craft the fabrics and bring the creations to life. Their contribution reflects Fa Allure’s social mission, strongly committed to empowering and uplifting the most vulnerable women.

For the brand, this recognition is a major source of encouragement. Fa Allure intends to pursue its mission: to innovate, create opportunities for women, and champion an inclusive fashion that is proud of its roots and oriented toward the future.