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Fashion as a Tool for Cultural Rooting
Fatima Thiam wears one of her creations: a half-boubou that blends Manitoban linen with African woven fabric. Winner of the 2025 Distinction Award from the Chambre de commerce francophone de Saint-Boniface (CCFSB) , Fatima Thiam sees this honor as recognition of a journey woven with perseverance and passion for textiles. Through her company Fa Allure , the graduate of a Bachelor’s degree in Business Administration from the Université de Saint-Boniface (2017) uses fashion as
2 min read


Entrepreneur of the Year Award: Fa Allure Honored in Canada
The fashion brand Fa Allure, founded by Fatima Thiam, was awarded the Entrepreneur of the Year Prize on November 27, 2025, by the Saint-Boniface Chamber of Commerce. This distinction recognizes not only the dynamism of the brand, but also francophone entrepreneurship and the promotion of cultural identities. Born from a desire to revalorize African fashion, Fa Allure has established itself as a committed brand, carrying history, creativity, and pride. For its founder, creatin
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November 25: Faallure at the Heart of the Fight to End Violence Against Women
November 25 marks the International Day for the Elimination of Violence Against Women and launches the 16 Days of Activism Against Gender-Based Violence. On this occasion, Faallure reaffirms its commitment to defending women’s rights, combating all forms of violence, and building a world where every woman can live in safety, dignity, and full fulfillment. Violence against women is not an accident. It is global, constant, silent, and often unpunished. Whether it takes the form
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